pinterest bio

How to Write a Perfect Pinterest Bio to Convert Visitors into Followers (Pinterest Bio Examples Included)

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Have you ever wondered how some Pinterest profiles have such a large number of followers? Well, there are several reasons for this, but one of them is their perfectly curated Pinterest bio.

If you don’t know or if you are struggling to write an intriguing Pinterest bio, don’t worry anymore. Here you will learn how to perfectly curate and write a Pinterest bio that encourages the visitors on your Pinterest profile to follow you.

What is a Pinterest Bio?

Pinterest bio is a small introduction that informs visitors who you are, what you do and how can you help. Pinterest bio is a first impression, that the visitors get about you.

Pinterest Bio

How to Write a Perfect Pinterest Bio?

Think of your Pinterest bio as an “about us” section of your Pinterest profile. Before writing a Pinterest bio you should keep a few important questions in your mind.

What’s Your Niche?

Before writing a Pinterest bio for your profile you must figure out what is your niche. Once you have finalized your niche, you will have a clear idea of what will be your work area. You can either choose a single niche or closely related two niches.

Also read,

Popular Pinterest Niches.

What’s Your Expertise?

The second thing that you should know is who you are and what is your expertise in this niche. How will you share your knowledge and experience?

How Can You Help Your Audience?

The third and most important part of a Pinterest bio is how can you provide value to your audience. This can be in any form, knowledge, education, service, product, etc.

This is a very essential element of a Pinterest bio because you should know that the Pinterest bio of your profile should be more about the audience or visitors on your profile. They should know what exactly they will get, once they follow you.

Now let’s look into some of the other important parts of a Pinterest bio.

pinterest bio ideas

Important Points NOT to be Missed in a Pinterest Bio

Here are some other significant elements of a Pinterest bio.

Address Pain Points

While writing a perfect Pinterest bio, keep in mind to address the pain points of your target audience. Mention clearly in the bio how will you help them get over the problem or the difficulty they are facing.

3 to 5 Keyword Phrases

As you already know Pinterest is a search engine and a discovery platform. When Pinterest users come to this platform they have some queries, for which they are looking for some solutions, ideas, or inspiration. They don’t use Pinterest to socialize. So, if you want your profile to show up in the search results, you should include about 3 to 5 keywords or keyword phrases in your bio.

While including the keywords in your bio make sure they are relevant to your niche. Another important thing to keep in mind is to not stuff your bio with keywords. Use them naturally in the form of sentences that are understandable.

You read here in detail,

How to search Pinterest keywords?

Pinterest SEO Guide.

Free Pinterest SEO checklist.

Free Pinterest SEO checklist

Word Limit

Another important thing to know about the Pinterest bio is the allowed word limit. 500 characters are allowed for the Pinterest bio (some years back 160 characters were allowed).

500 Characters is quite a lot, so it’s not an obligation for you to write a bio with a full strength of 500 characters. You can keep it smaller but don’t forget to include all the important points mentioned above.

You should know that only around the first 140 characters are shown to a visitor on your profile homepage. This is true for desktop and mobile devices both. If the visitor wishes to read the complete Pinterest bio, they can click on “more” and then the complete bio will be visible to them. This means you should try to include the important things and relevant keywords in the initial part of your Pinterest bio.

Call to Action

Adding an intriguing call to action to your Pinterest bio is also very essential and it converts well.

You can find some useful and converting calls to action here.

How to Write or Edit a Pinterest Bio?

It is very simple to write or edit a Pinterest profile bio. You can follow the simple steps mentioned below.

Write or Edit a Pinterest Bio on Desktop

To write or edit a Pinterest bio on a desktop follow these simple steps.

  • Sign in to your Pinterest profile.
  • Go to the homepage of your profile.
  • Click on the “edit profile” button given under your profile name.
  • A new window will open, here you write or edit your “about” section and click save.
edit Pinteerst bio

Write or Edit a Pinterest Bio on a Mobile device (Android & iPhone)

If you want to write or edit a Pinterest bio on your mobile, then follow the steps mentioned below.

  • Open the Pinterest app on your mobile.
  • Sign in your Pinterest account.
  • Go to the homepage of your profile.
  • Click on the “Edit Profile” button, given below your Pinterest profile name and above the created and saved tab.
  • A new page will open, scroll a little down and click the About section.
  • Then another page will open, write or edit your Pinterest bio here, and click done.
edit Pinterest bio on mobile

Pinterest Bio Ideas

Before writing a Pinterest bio for your profile, search and analyze other profiles in your niche.

Analyze your competitors’ profiles and see what kind of Pinterest bio they have, what type, and how many Pinterest keywords they are using.

This doesn’t mean that you have to copy their bio, but you will get many different and creative Pinterest bio ideas that will help you write a perfect Pinterest bio for your profile.

Pinterest Bio Examples

Here are some Pinterest bio examples for different niches. You can take inspiration and ideas from here to craft a perfect one for yourself.

Pinterest Bio Example for an Affiliate Marketing Mentor

Welcome to the world of affiliate marketing! As a seasoned and expert affiliate marketer, I’m passionate about guiding you through the exciting journey of affiliate marketing for beginners and uncovering the secrets of successful affiliate marketing strategies. Follow me to explore the endless possibilities of turning clicks into cash and building a thriving online business.

Pinterest Bio Example for a Life Coach

Hey there, I’m your go-to life coach! Let me guide you through a journey of self-discovery and personal development. Join me to explore your full potential with powerful life coaching tools designed to empower and inspire. Let’s join hands to navigate through life’s challenges together, turning obstacles into opportunities.

Pinterest Bio Example for a Service Provider

As an Instagram marketing expert, I am here to spill the beans on Instagram growth tips and marketing strategies that work. Let me help you ditch the overwhelm and create a killer Instagram marketing plan that attracts clients effortlessly. From witty captions to behind-the-scenes magic, I’m all about making your feed pop! Let’s chat and turn your Instagram dreams into reality!

Pinterest Bio Example for an Affiliate Marketing Account related to Home Decor

This is your go-to place to find the best ideas and products for home decor. Explore a lot of home decor ideas, tips, and hacks that will transform your space. You will find unique ideas from DIY inspirations to budget home decor hacks. Dive into the world of DIY, discover brilliant home decor ideas, and organize with ease!

Pinterest Bio Example for a Blogger, blogging about Making Money Online

Passionate about Making Money Online and looking for Passive Income Ideas? Explore my online space to find legitimate online remote jobs to make money. Discover a variety of effective ways to make money online from the comfort of your home. Let me guide you through your journey of financial freedom.

Pinterest Bio Example for an E-commerce Store

Dive into our world of skincare, where we curate the finest skincare products for your radiant, soft, and glowing skin. We make the best skincare essentials and anti-aging products. Indulge in your self-care with our handmade and tested skincare treasures. Your path to healthier, glowing skin starts here!

Now Let me address some frequently asked questions.


What Should I Write in my Bio for Pinterest?

In your Pinterest bio, write who you are, what you can do for your target audience and how can you help them overcome their problems. You should address their pain point so that they consider following you.

Where is the Bio on my Pinterest Profile? 

Pinterest bio is shown under your Pinterest profile name and above the follow button on the homepage of your profile.

Should I add Hashtags to my Pinterest Bio?

Hashtags are no longer important on Pinterest and have no benefit in Pinterest SEO. But still, if you want to include hashtags in your bio, I suggest you add no more than one. Adding a lot of hashtags can hurt your account and get your Pinterest account flagged.

Conclusion – Perfect Pinterest Bio

Crafting a perfect Pinterest bio is an art. It is your first chance to create a lasting impression on the visitor and convert that visitor into a follower.

Pinterest bios are an essential component of overall Pinterest SEO. They play an important role in reaching your ideal audience.

Your Pinterest bio is an about section of your profile, but in reality, it should focus more on your target audiences and their pain points. While writing a perfect Pinterest bio don’t forget to include 3 to 5 keyword phrases.

If you have any queries, let me know in the comments.

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How to write perfect Pinterest bio

If you want to know how to edit your personal information on Pinterest, click here.

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